Quick Answer: What Are The Major Factors Influencing Consumer Behaviour?

What are the factors that influence consumer Behaviour online?

Factors Influencing Online Shopping Behavior of ConsumersFinancial Risk.

Financial risk is always the number one concern of individuals who are shopping online.

Product Risk.

Convenience Risk.


Return Policy.

Cultural Differences..

What factors influence buying decisions?

The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer. These factors can individually or collectively affect the buying decisions of the consumers.

What are the determinants of consumer behavior?

Economic Determinants are personal income (individual’s purchasing power), family income (total purchasing power of the family), the future income expectations (expected increase or decrease in availability of disposable income), availability of liquid asset (asset, which can be converted to cash), consumer market …

What are the 5 main factors that influence purchasing decisions?

Here are 5 major factors that influence consumer behavior:Psychological Factors. Human psychology is a major determinant of consumer behavior. … Social Factors. Humans are social beings and they live around many people who influence their buying behavior. … Cultural factors. … Personal Factors. … Economic Factors.

What factors influence a buyer’s willingness to spend?

Factors affecting buyers’ willingness to spend include product price; level of satisfaction obtained from currently used products; family size; and expectations about future employment, income, prices, and general economic conditions.

What are the four major factors that influence consumer buyer behavior?

There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system.

How does age affect consumer behavior?

Age is an important demographic factor that affects consumer behavior. As people grow, their needs change. Similar changes come to their buying decision making patterns. … Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy.

What are the types of online customers?

The 5 Types of Online Shoppers and How to Get Them to BuyDiscount seekers.Wandering customers.Impulse buyers.Need-based shoppers.Loyal customers.

How does online shopping affect the consumer?

Customers’ willingness to buy from online store is greatly affected by consumer’s trust in giving their personal particulars and security for paying through credit card online. An easy way, an online seller can reduce the concerns customers have regarding risk is to carry brand name products on their websites.

What six factors can influence a decision?

There are several important factors that influence decision making. Significant factors include past experiences, a variety of cognitive biases, an escalation of commitment and sunk outcomes, individual differences, including age and socioeconomic status, and a belief in personal relevance.

How does social media influence consumer buying behavior?

The Deloitte report noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not. It goes even further. … Social media influences shopping behavior in all age groups, but especially the important younger and Hispanic populations.

How do environmental factors influence business buying behavior?

Environmental Factors Business buyers are influenced heavily by factors in the current and expected economic environment, such as the level of primary demand, the economic outlook, and the cost of the money. … These have impact on business market directly or indirectly.

How culture affects consumer buying Behaviour?

Culture is acquired and doesn’t include inherited responses and predispositions. Since much of human behavior is learned than innate, culture doesn’t affect a wide range of behavior. … Thus cultural values give rise to the norms and associated sanctions, which in turn influence consumption pattern.

What are the major factors that influence business buyer behavior?

Four main influences impact the business buying decision process: environmental factors, organizational factors, interpersonal factors, and individual factors.

What are the three major determinants of consumer behavior?

The three major determinants of consumer behavior are cultural, social and family influences. Cultural determinants might affect a consumer’s behavior because cultural influence might not approve of the product a company is selling.

How does personality influence consumer Behaviour?

In consumer marketing, learning is known as a psychological variable that can significantly affect the purchase decision process for consumers. … Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs, and attitudes and lifestyle.

What factors influence behavior?

Factors Influencing Individual BehaviorAbilities.Gender.Race and culture.Attribution.Perception.Attitude.